Mack is official because we said so.

No committee. No vote. No city council meeting where this was raised and approved. Just a beaver on the Merrimack with firm opinions about foliage, the castle, and where the good coffee is.

Nobody asked Haverhill for a mascot. Nobody asked for a ranking either. Here they are anyway.

Mack keeps exactly one list: the coolest people in Haverhill, in the order they showed up. One number per person, never repeated, printed on a mug so it faces out whichever hand you drink with. Numbers 1 to 3 are taken. No. 4 is open.

He also keeps this page: what's on, where to eat, the river, the shoe factories and where to park. A beaver nobody asked for, a list nobody asked for, and a town worth the trouble.

For the record: Mack is self-appointed. He does not speak for the City of Haverhill, the City did not ask for him, and the ranking is a bit of fun, not a title. Nobody was consulted about any of this, which is how he likes it.

Visit Haverhill. Obviously.